Ao contrário do que muitos afiliados acham, anúncios também precisam ser relevantes para o seu público-alvo. Existem imensos afiliados que promovem produtos através de anúncios de Facebook, Google AdWords e native ads, sem se preocuparem minimamente com a relevância do produto para o público-alvo. Muitos deles utilizam inclusive estratégias de copywriting com o objetivo de enganar esse público e levá-lo a clicar nos anúncios.
The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand. Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and what you can do to better engage them. What is User Engagement?
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
Marketing de afiliados é uma forma de você gerar rendimento através de um trabalho de partilha, recomendação e promoção de produtos ou serviços de outras pessoas ou empresas. Basicamente, quando você ajuda uma outra empresa a conseguir vender um produto, recebe uma comissão por esse trabalho. Existem várias formas de comissionamento, mas o conceito é semelhante em todas elas, ou seja, você promove algo em troca de uma fatia do valor dessa venda gerada.